2014 has been an amazing year for fast messengers.

2014 has been an amazing year for fast messengers. The class attracted additional investment and innovation since Facebook noninheritable  WhatsApp back in Gregorian calendar month for whooping $19B.

What’s attention-grabbing concerning this class is that there’s no clear winner, as of yet. WhatsApp itself was slow to rule the USA market, it 1st gained momentum in Kingdom of Spain and different asian countries. With time, several players entered the market like Viber, Hike, Facebook traveler and WeChat. every of those messengers have their own niche audience.

So we've got accumulated a number of the leaders within the Instant electronic messaging class, who, consistent with USA do well in India.

WhatsApp: WhatsApp took the Indian market by storm since its launch within the year 2012. However, 2014 was the year once Whatsapp touched larger heights within the Indian market, such a lot that even grocery stores are victimisation WhatsApp to induce orders through the app. Having aforesaid that, WhatsApp is currently needed to return up with full fledge API so businesses can even make the most of it.

The success of WhatsApp has become a nightmare for several medium firms. Now, with the rumours of voice-calling the battle has full-grown additional intense. Airtel had recently introduced further charges for VoIP calls, difficult web neutrality. However, as a result of abundant opposition the corporate has taken back the costs. The surprising move by the Airtel clearly shows however afraid medium firms square measure of those Instant electronic messaging services.

Viber: Viber gained quality in India as a result of its vox scientific discipline (VoIP) calls. Viber conjointly offers low cost International outgoing calls to anyone with a mobile phone or PSTN phones. someday back, we've got reviewed International decision services, we have a tendency to acknowledged that Google repair has currently replaced Viber in terms of International line, giving very cheap decision rates to most countries.

Google Hangouts: Ever since Google replaced Google speak with Hangouts, it’s been slow to achieve momentum however it’s a move to traveler once it involves one to at least one or cluster video chatting. Google hangouts managed to try and do this since Skype itself beat itself by charging for cluster calls earlier however learning from the error, it stopped charging for cluster video calls since Apr 2014, but the injury did cause shopper shift. Another advantage of Google Hangouts is its free screen sharing feature. Over the last number of months, whenever creating a demo to the overseas shoppers, Google Hangouts came to my rescue.

Shortcomings:
The said messengers square measure clear winners however there square measure few shortcomings that ought to be addressed:

Hike: making an attempt to beguile the continuing Instant messenger’s craze, Bharti Softbank backed Hike traveler however it somehow didn't contend against established messengers like Whatsapp. In June 2014, Hike has currently over thirty five million users, however, it didn’t disclose the quantity of active users. the explanation behind Hike’s rate is its complimentary offers that aim to produce free carrier recharge choice to its users.

WeChat: Chinese Instant electronic messaging app, WeChat entered the Indian market with a bang. However, it didn’t take long for Indian users to chuck the app. one in all the explanation for WeChat’s poor performance within the Indian market is that it tried to try and do offer manner too several options in its app. whereas the strategy would possibly add the Chinese market, Indian market is clearly not too smitten by those options. Having aforesaid that, by the time these instant messengers started coming into the Indian market, WhatsApp had already captured most of the market.

Facebook Messenger: whereas Facebook already owns WhatsApp, it's still maintained its standalone traveler. It’s not clear however whether or not Facebook plans to integrate the 2 platform, if it will there'll definitely be legion angry users. However, since the corporate spun out messages as a separate app, disallowing users to send a message from their Facebook app on mobile, it managed to anger users such a lot that several refuse to put in a separate app for reading messages. There appears to be disconnect between users and Facebook here, whereas users see the app as the simplest way to scan their Facebook messages, Facebook clearly has bold plans to show it into a Instant traveler not captivated with a Facebook identity. This clearly isn’t going well with users, and is one in all the explanation why Facebook desires WhatsApp.

While 2014 tested to be a fruitful year for the moment messengers however the class remains in an exceedingly aborning stage. In 2015, we have a tendency to shall see plenty additional options being further, and plenty additional consolidation during this class, majorly to accumulate technology. we would conjointly witness the rear stepping of the many like Samsung’s ChatOn.

Things we would witness in 2015 within the arena of Instant messengers:

VoIP decision war: whereas we have a tendency to have already got a lot of apps providing VoIP calls, the usage isn't that apparent. If rumours square measure to be believed that WhatsApp can before long add a VoIP practicality, expect everybody to follow the suit.
More stress on coding and security: Governments across the planet are attempting to spy on our transmission, whether or not personal or public, on an everyday basis. this can be a serious privacy issue for users and whereas the spying won’t stop or scale back, firms have to be compelled to add a much better coding to their apps. an immediate electronic messaging app known as message giving higher privacy options grabbed plenty of attention in 2014, however has didn't reach mass audience. However, in 2015, once users square measure additional educated concerning their privacy rights, firms won’t have to be compelled to the other possibility than to incorporate higher privacy options into their apps.
Interaction with different apps: In 2015, we would see Instant messengers collaborating with different services like Zomato, Flipkart to produce their services among the apps. Imagine that you’re talking together with your friend and that they post concerning following hot device, and you're able to pip out right from your phone, while not even feat the app.